Naming & Identity
What's in a name? Everything.
Naming a company may seem simple, but it's actually one of the most complex and important strategic decisions you'll ever make. Chosen well, your name can be an invaluable business asset that is nothing less than transformative. As you embark on the journey, an experienced guide is indispensable.
Our partners have created names and brand identities for more financial institutions than anyone else in the marketing communications industry. Their proprietary process offers a clear map for developing your name, building consensus among staff, and introducing your new name to your customers. Paired with a well-designed logo and other elements of a visual identity, your new name will provide a proven platform for growing revenue and capturing market share.
Among our services:
- Renaming. Research, board and management workshops, name creation, federal trademark assistance, domain registration, corporate identity papers, consumer introduction, and more.
- Branding. Competitive and internal brand assessment, research and staff engagement as well as brand foundation, strategy, and implementation.
- Brand Education. The most crucial piece of your brand? Your employees. We can help educate them and turn them into brand ambassadors.