Catholic Credit Union
Yakima, WA
$154 million assets
Situation and project description:
Catholic Credit Union was out of space in its existing headquarters and main branch. With a growth rate of 7-10% per year, CEO Paul Regimbal knew they needed to invest in a new headquarters and branch that would serve its needs for the next 15-20 years. CCU also needed a new image that would position it as a premier financial institution in the region, express its commitment to the members, community, and city, and convey its understanding of members' interests and needs.
Description of work:
EHS Design reviewed member and household account relationships, the competition, member surveys, and the target communities to determine what CCU's position and most productive brand image should be. This research and work led to the acquisition of a strategic market location and the design of a new 24,000 sq. ft. headquarters building.
Benefits achieved for the client:
The new headquarters building has won acclaim from members, staff, the board of directors, community groups, and city officials for its strength of identity, positive community presence, quality appearance, and high functionality. CCU is positioned to serve the needs of its members, both now and in the future.
A few years after the headquarters completion, CCU sought to expand its market presence into Ellensburg, WA with a new 5,000 sq. ft. branch consistent with the brand and image developed for the headquarters. The new branch was designed as a smaller-scale rendition of the successful headquarter's image. It has won high acclaim in the community, and is positioned to capture high market share and grow target membership throughout the region.
