North Shore Credit Union
Translating "member wellness" into a unique financial environment
North Shore Credit Union in Vancouver, B.C., selected retail branching experts Weber Marketing Group and architectural partner EHS Design because the credit union wanted a branded environment so distinctive that it would be unrivaled by any other financial institution in Canada. Together, the two firms helped translate the $1.6 billion credit union's brand focus of "Member Wellness" into a truly unique and dynamic retail branch environment.
The result was a "West Coast Financial Spa," a breakthrough branch prototype and new business model that complements the many ways the credit union improves the quality of members' lives. A new "concierge" creates a personal and intimate member experience, supporting the "Four Seasons" hospitality style the credit union uses to attract an emerging affluent market.
Results have been phenomenal since the new branch prototype was deployed – far exceeding expectations. Deposits at the relocated branch topped $15 million in the first year, and growth rates have doubled to over 20 percent.
