Valley Credit Union
Multiple Locations in San Jose, CA
$306 million assets
Situation and project description:
Located in the heart of Silicon Valley in a highly competitive market, VCU needed a unique branch identity that would serve a multi-cultural, multi-generational market and their unique needs. They needed a strong, branch business model and branded branch prototype that could be implemented in new branches and enhance the existing branches.
Description of work:
After auditing existing branches, we made recommendations for bold merchandising and design to differentiate VCU from the surrounding financial institutions. EHS Design + Weber Marketing Group worked with VCU to create a new sales-culture model, a common VCU message, a retail-oriented concept, and a new model focused on building relationships.
The new concept showcases VCU as the one place dedicated to helping members reach the American Dream for a home, education, car, boat, college, and retirement. It is youthful, modern and bold, ethnically-inspired with a fiesta palette of colors, and expressive. Playful materials, punches of color, all lend to creating a unique environment.
Benefits achieved for the client:
The result is an environment and experience not be forgotten. At every corner, members are able to learn about the many services that VCU offers through a carefully engineered environment that promotes relationship building and customer education. The branches brings to life Valley Credit Union's new slogan "People, Passion, Possibilities" in a tangible format that connects to members' lifestyles, identities, and needs.
CEO Anthony Jones says, "Our members walk in to the new facilities and say Wow! That's exactly what we challenged EHS Design and Weber Marketing to provide."
