CU Broadcast: If You Build It, Will They Come? Dissecting the Science Behind the Branch (P2)
(Originally aired on CUBroadcast)
The rapid adoption of mobile banking technology has accelerated among credit union members, leading to drastic changes in the way the traditional credit union branch is used. If a well-designed branch utilization plan is not adopted, credit unions risk drowning in a sea of sameness as they try to compete with much larger organizations on their mobile banking terms. In the part two of this interview with Mike Lawson of CUBroadcast, our Senior Director Mark Alguard offers insights on how credit unions can transform their branches into retail environments that compliment their mobile delivery strategies, and provide a deeper, more meaningful member experience.