Bring a dated network into the digital age, starting with a key branch renovation
Since its formation in 1940, Rocky Mountain Credit Union has expanded and merged with several area credit unions. Momentum has partnered with the organization since 2011, playing an integral role in its ongoing success. Rocky Mountain Credit Union recently engaged Momentum to evaluate and improve its current branch network and explore potential markets for growth.
Beautifully Branded Branch Renovation: Plan. Design. Build.
Momentum understands our organization’s goals and structure, and the purpose of how we serve our members. They translated this understanding into a branch design that aligns with our culture and brand.”
Ed Stofko, President & CEO / Rocky Mountain Credit Union
The program included a complete branch renovation of Rocky Mountain’s 11th Avenue location in Helena, Montana. The team transformed the dated, weathered building for a more vibrant, modern appearance and repositioned the drive-thru for improved circulation.
An interior redesign created a more open feel, encouraging interaction between staff and members. By replacing the clutter commonly found in retail branch environments with digital merchandising and new branded features, the branch now engages its members and expresses the Rocky Mountain Credit Union brand more effectively.
The new branch is more comfortable, more functional, and in tune with the Rocky Mountain Credit Union brand identity. The performance of the new branch has exceeded expectations, with deposits up nearly 11% and loan growth of more than 38%. Two additional locations are currently underway, both in nearby Bozeman.
Rocky Mountain’s regional hub in Bozeman is being transformed to better serve both the way the credit union interacts with its members and the changing work of the Rocky Mountain team. A cramped and divided 3rd floor was opened up to deliver a regional meeting center available for public use and more comfortable spaces for the lending team to meet with members. As a further bonus, leadership team members who work from Bozeman are now more accessible for better collaboration, and the ample “we” spaces support stronger interpersonal relationships across the organization.