Deliver a relevant branch experience to a targeted group of biomedical industry members
With more than $560 million in assets and over 40,000 members, National Institutes of Health Federal Credit Union (NIHFCU) is the nation’s largest credit union serving the biomedical industry. Over the past five years, NIHFCU has undergone several significant transformations including a charter change, a rebranding effort, and updated facilities. Momentum has helped NIHFCU leverage these changes into a competitive advantage.
Cutting Edge Branch Design
Momentum worked closely with the credit union’s management team and brand partners to develop a prototype branch model targeted to a transformed, high-value member experience. After the initial prototype creation, Momentum applied the new design and brand image to a cutting-edge, 2,500-square-foot prototype branch at 2200 Pennsylvania Avenue in Washington, D.C.
Momentum has helped NIHFCU continue to grow its business through three additional new branch locations: a second Washington, D.C. location at Sibley Hospital, and two suburban Maryland locations including the Shady Grove campus of the National Cancer Institute (NCI), and Fisher’s Lane, part of the National Institute of Allergy and Infectious Diseases (NIAID) complex.
Figuring out and adapting to new project locations is something that Momentum does really well. Navigating the bureaucracy of building in two large federally owned projects presented new challenges of coordination and approval. By following their ingrained project management processes, the team met these challenges with ease. Next up? NIHFCU’s busiest branch, on the National Institutes of Health campus, will be transformed to better deliver on the credit union’s mission of financial wellness.