Bring the updated Sound Credit Union brand to life in a branch environment designed to break down barriers and help staff deliver more personal service.
With their Federal Way branch undergoing a relocation due to a light rail construction project, the Sound Credit Union team looked at the situation as an opportunity to transition from teller lines to a more open and modern design that reflects their updated brand.
Celebrating their Puget Sound Roots
Sound Credit Union’s brand is rooted in the culture and natural beauty of the Puget Sound, and Momentum’s design team worked with the credit union to create an atmosphere that brings this relationship to life.
Wood surfaces with bright accent colors give the branch a natural feeling while keeping the interior bright and energetic. The nonlinear design of the interior gives the branch a sense of depth, making it appear bigger than it actually is and creating distinct space for each part of the branch.
The big, open space gives branch staff an opportunity to meet and converse with members without any barriers before moving to a teller pod to discuss transactions and services. It’s difficult for financial institutions to differentiate themselves, but these kind of interactions establish Sound Credit Union as more than just a bank.
This location receives a high transaction volume, but the Sound CU team didn’t want an extended row of teller pods where people line up for services. Momentum’s designers came up with a unique solution – the wave bar. In front of a wave-shaped nook on the opposite side of the primary teller pods, the designers added an extra teller pod where members with simple transactions are directed. This allows the branch staff to quickly and efficiently service routine transactions while associates can take their time with more complex issues at the main teller pods without pressure from a line building up.
We believe that collaboration and open communication are the foundation of successful projects. In the design-build project model, sharing knowledge and ideas is fundamental.
Design-build breaks down barriers between the designer, the builder, and the people who will actually use the building. The team works together to establish a shared vision of success. Everyone is free to contribute their best ideas at the right time, when they have the greatest chance of improving the project. On a design-build project, as team members experience the value of integrating diverse viewpoints, they develop trust. Communication increases. Friction decreases. The project takes on its own forward motion, and the sense of tangible progress makes the process energizing and fun. The end result is better branching and workplace strategies that deliver on our partners’ goal, better relationships, and better buildings.
To learn more about the process, visit our Services page. And don’t forget to check out our Insights page for our latest insights into issues facing credit unions and community banks, from branch transformation strategies to the impact of evolving customer experience demands. We’ve also published a Quick Start Your Branch Transformation Guide with activities that will help you plan and kick off your next project!