Press Release – New Verity Branch Stands out in Ballard
SEATTLE, WA (March 2, 2016) – Verity Credit Union celebrated the beginning of 2016 with the grand opening of its newest branch in Ballard, a thriving and vibrant urban community. This is their second branch based on a new retail prototype designed by Momentum.
This branch embodies the feel of the Ballard neighborhood, featuring a large showcase of local art and a bright, open interior that is visible from the street and enhances the neighborhood’s colorful atmosphere. The young professionals that make up the neighborhood are already making good use of the unique space, including the “tool bench,” a kitchen counter style teller area, and a café style sitting area where they can have casual conversations with financial advisors.
In 2015, Verity Credit Union launched a new initiative to support communities by featuring local artists in eye-catching displays at their branches. At the grand opening, Verity brought in local musicians Jeremy Serwer and Marina Christopher to entertain visitors under a chandelier made up of over three hundred lighted cubes that mimic the water features of Ballard, made by a local fabricator.
Verity CEO John Zmolek explained his philosophy on making each branch highly localized, “You will notice that we call it ‘Ballard’s Verity Branch.’ Each branch is going to change according to the neighborhood that we are in.”
Momentum’s turnkey construction of the branch was completed in less than three months. “Verity’s leadership team really helps us complete these projects efficiently”, noted Project Manager Zach Tetreault. “There’s so much integration between what we’re building and their overall strategy. The whole team does a fantastic job delivering their piece of the project.”
About Verity Credit Union
Verity has been serving members of the greater Seattle area since 1933. Verity’s mission is to enhance members’ lives by creating trusted relationships, empower their financial lives, and promote strong and viable communities. The credit union lives this mission by working with local bands and artists to help embody the feel of Seattle. Anyone living in Washington State can become a member