CU Today: “Data Analytics Playing Larger Role In Branch Design/Location”

(Originally published on

What risk does your credit union face in choosing a new branch location without market analytics?

Mark Alguard, our Director of Strategic Services, had a conversation with CU Today’s Ray Birch on the role of market analytics on branch strategy and location selection.

“The physical asset is expensive, and then the cost to staff it is expensive. So to step into a new market it’s not about breaking even,” Alguard said. “Not using data analytics first often means lost opportunity. Your competitors are continuing to grow and take share while you are spinning your wheels in the wrong location.”

Check out the full interview to learn more about how the most competitive credit unions use data to drive successful branching strategies!

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