Local Legacy Meets Modern Aesthetic
The design challenge was distinctly local. In the Tri-Cities market, in branch transactions were forecasted to remain high, and banking is
often a family event. The branch needed to reflect HAPO’s current
brand and forward-leaning aesthetic while still feeling comfortable and familiar to its legacy membership. Momentum worked with the credit union to develop a prototype that threads that needle — modern but approachable, efficient but warm.
