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Branch Network Strategy

Building a Comprehensive Plan for Future Growth

Do you have a plan for the future of your branch network?

Do you know the full impact that market conditions, staffing models, and branch design have on your member experiences and financial performance? Our branch network strategy is built on a foundation of market studies, your strategic goals and the operation of your institutions, and retail banking trends.

How We Do It

Building a Comprehensive Guide to Making Well-Informed Decisions

Our branch network strategy rests on the foundation of a branch market study and is most informative when paired with branch prototype design standards. It layers in other key insights into branch implementation and reconfiguration decisions.

These layers include staffing and space needs projections, buy/lease/renovate/close recommendations, planning level budgets and delivery schedules for future projects, a retail experience audit, and a “boots on the ground” assessment of existing branch locations.

The result is that Momentum’s branch network strategies serve as comprehensive guides to making well-informed branch decisions in both near and longer-term periods that drive our financial institution partners to thrive.

Branch Sizing and Staff Modeling

Based on findings from the market study and discussions around your organization’s goals and strategies, we develop branch size and staffing model recommendations that will help you deliver effective branches.

This isn’t a monolithic strategy either. Many of our partners serve diverse markets and our branch network strategies have helped them deliver multiple branch sizes and staffing models in parallel to best serve members in the local markets. For example, the same credit union may have a walk-up urban branch with universal associates while a more rural hub branch has a large footprint with teller lines and a drive-thru that helps them service a large underserved area.

A branch network strategy gives you the knowledge and context to make confident branch decisions.

Retail Branch Audit

The process starts by gaining a full understanding of your current branch network via a retail branch audit. Our team will review key branch locations to document quality, brand, aesthetics, staffing, and technology programs. The audits also look for consistency in delivery, unique community related elements, and will recommend opportunities for improvement.

This also features a boots on the ground component because it’s impossible to fully understand a branch network without walking or driving the neighborhoods and consulting with local real estate experts.

Buy, Rent, Renovate, Relocate, or Sell?

Even though it would be financially beneficial to us, we do not simply recommend new branch locations. Our branch network strategy includes a comprehensive list of recommendations with backing data on the financial impact of adding new branches, relocating branches, renovating branches, or removing branches from your network to help you make the most informed decisions on a case-by-case basis.

We also create a total investment analysis that can show the true costs and ROI of deciding to buy, rent, or renovate.

What You Get

The final branch network strategy is a result of both our research and analysis and discussions with your team around how our recommendations impact your goals. This is very much a collaborative process. We are not simply telling you what to do, but working with you to uncover the best guidelines and recommendations.

This package includes the following:

  • Branch Sizing and Staff Modeling
  • Retail Branch Audit
  • “Boots on the Ground” Location Assessment
  • Property Acquisition Checklist
  • Master Planning Schedule and Budget

 

 

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